Our sustainable development strategy: Vision zero waste
The goals are clearly defined: By 2030, we want to offer exclusively sustainable products and become a climate-neutral company. In 2022, we set an important course in this direction and defined the Zero Waste Vision.
Sustainable development is the main theme of our orientation and has been deeply rooted in our corporate culture since 1889.
Sustainable development
Clean plastic
For you. And our environment.
As customers, you have a huge selection of everyday items, but naturally, you want the best for yourself and your family. What matters is not only practical use and aesthetics but also the absence of harmful substances and safety for the environment.
Less waste
Thanks to the possibility of reuse and the very long lifespan of our products, you can save on packaging materials. Our practical take-out food boxes allow you to conveniently and environmentally friendly take your lunch to the office instead of carrying snacks in plastic wraps or single-use packaging from the supermarket. This way, both the environment and your wallet get a little break. Our special airtight containers or those with air circulation keep even easily perishable food products fresh, so you can make use of leftover food. There’s no need to throw away so much food anymore, and you can save valuable resources and energy. Because recycling is important to us, all our products are 100% recyclable and do not emit any toxic gases or residues during incineration. If you still have to part with any product, you can do so with a clear conscience.
Local production facilities
During long-distance transport from across the oceans, huge amounts of fuel are consumed, and enormous quantities of harmful substances are emitted. It is important to us that our Swiss production facility is located in the very heart of Europe, and thus in a transparent distance from our most important markets in Western Europe. Thanks to the production facility launched in 2016 in Poland, we are also able to perfectly meet the needs of the Eastern European market. Short transport routes minimize energy consumption and emissions.
Energy production
It is very important to us that your (and our) green conscience is not burdened by using products from Rotho. Therefore, by using renewable energy, we continuously reduce CO2 emissions from our factories. With our own solar module installation, we currently generate about 540,000 kWh of electricity per year. These achievements are constantly increasing. Additionally, our super-modern heat recovery system uses the waste heat generated during production to heat our office buildings and production halls.
Photovoltaics
In Switzerland and in the highlands of the southern Black Forest, we use over 4,100 photovoltaic modules to generate energy. The total amount of electricity produced is currently over 700 MWh per year. This means electricity for about 170 four-person households and annual savings of about 375 tons of carbon dioxide (CO2).
Our goal is to continuously expand the overall installation so that soon we can cover a significant part of our electricity demand from renewable sources.